Thursday, September 30, 2010

Bowling for Columbine

Michael Moores thesis is that weapons are too easy to get. He shows this in the beginning of the movie by going to a bank, and by opening an account in the bank they give you a free gun of your choice.

He also shows this by showing archival footage of the columbine school massacre. Two young kids have weapons and force everyone into one room, then they open fire on all of the students, killing twelve and injuring many. The young kids who commited the murders had registered weapons and bought their ammo at the local K Mart. He used this video to show that weapons are to easy to get.

Wednesday, September 22, 2010

W5

It’s easy to love a Ram
Who- Dodge
What- Ram 2500
When- 2010
Where- Saskatoon
Why-is the ram as good as they say it is.

Hydro proposal has gaps: expert
Who-Cliff Smith
What- Hydro electricity project
Where- Weir
When-2010
Why- to see if a hydro electricity project will produce revenue.

Man guilty of assault on Sp columnist
Who- Charles Robert Wayne Ellwood
What- found guilty of aggravated assault
Where- walking home from work
When – February 27th
Why- self defence

Tuesday, September 21, 2010

parts of a newspaper

Dateline- Saskatoon, Saskatchewan. Thursday, September 9, 2010
Ears-  Riders win with defence, and Aerosmith ready to rock the house
Graphic- girls reading books
Cutline- bookworms
Deck- Elementary school students and others browse donated books.
Photo Credit- SP Photo by Greg Pender
Index- Annies mailbox
Jumpline- Pastor still plans Qur’an burning. Please see story on Page C11
Lead- Man guilty of assault on SP columnist
Nameplate- The Star Phoenix
Head- Bridge options unveiled
Cut- bookworms
By-Line- David Hutton

Friday, September 10, 2010

Terms

Conglomerate-Viacom; anything composed of heterogeneous materials or elements.





Demographic-  a single vital or social statistic of a human population, as the number of births or deaths.


 



Early Adopter- leader of the pack; one of the first people or organizations to make use of a new technology



Coolhunting- cool hunters; an orginization that hunts cool and sells it to companies.



The paradox of Coolhunting- kills what it finds.



Synergy- MTV and Sprite; The interaction of two or more agents or forces so that their combined effect is greater than the sum of their individual effects.



Horizontal Integration- hotdog vendor expands to hamburgers;When a company expands its business into different products that are similar to current lines.







Ancillary Markets- Disney; a market for theatrical films.



The feedback loop- MTV; give teens music videos, teens try to be the same as the music videos, company makes videos of teens for more music videos.

Thursday, September 9, 2010

relationships between companies

In merchants of cool the target audience is younger people as well as with mcdonalds and disneyland. in merchants of cool there are different brands an shows that target younger people for example: MTV, Sprite, and Viacom. All of these companys are trying to attract younger people. Mcdonalds and Disney are targeting younger people by using animational characters, food, and theme parks.

Wednesday, September 8, 2010

Who owns what?

Sony is the worlds fifth largest media conglomerate. They own Sony Pictures Entertainment, Sony Computer Entertainment, Sony Music Entertainment, Sony Ericsson and Sony Financial.

This impacts the media we consume because Sony is the leading manufacturer of electronics, video communications, video game consoles and information technology.

http://en.wikipedia.org/wiki/Sony