Conglomerate-Viacom; anything composed of heterogeneous materials or elements.
Demographic- a single vital or social statistic of a human population, as the number of births or deaths.
Early Adopter- leader of the pack; one of the first people or organizations to make use of a new technology
Coolhunting- cool hunters; an orginization that hunts cool and sells it to companies.
The paradox of Coolhunting- kills what it finds.
Synergy- MTV and Sprite; The interaction of two or more agents or forces so that their combined effect is greater than the sum of their individual effects.
Horizontal Integration- hotdog vendor expands to hamburgers;When a company expands its business into different products that are similar to current lines.
Ancillary Markets- Disney; a market for theatrical films.
The feedback loop- MTV; give teens music videos, teens try to be the same as the music videos, company makes videos of teens for more music videos.
No comments:
Post a Comment